bluemoon

Since the establishment of the Blue Moon brand in 1992, the Group has developed into a consumer-centric and innovation-driven home cleaning solutions provider. In 2020, Blue Moon Group Holdings Limited was successfully listed on the Main Board of the Stock Exchange of Hong Kong under the stock code 6993. While committed to "providing cleaning solutions with heart and soul" and insisting on technological innovation, Blue Moon has contributed to the laundry industry of China by leading two significant product upgrades, specifically "from washing powder to liquid laundry detergent" and "from ordinary liquid laundry detergent to concentrated liquid laundry detergent". In 2008, Blue Moon took the lead in promoting liquid laundry detergents across the country, changing the old laundry habits of more than a billion Chinese people and creating a new era of "liquid" laundry detergents in China. Moreover, in 2015, Blue Moon overcame technical difficulties and launched the first product with a measurable dispensing pump in China – “Blue Moon Machine Wash Supreme Concentrated Plus Laundry Detergent”, once again setting off a revolution in China's laundry market. Blue Moon resolutely continues to optimise its product mix and enrich its product range based on consumer demand. At present, Blue Moon has a diversified product portfolio covering three major product categories: fabric care products, personal hygiene products and home care products, which have helped consumers to quickly and easily solve cleaning problems and enjoy clean and healthy living.